NIKA OBLAK & PRIMOZ NOVAK
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WE DID THIS AND THAT
Series of C-prints, 75 x 101 cm, 2005-2006

We Did This and That is a series of photos, which show the two of us in reconstructing Guinness World Records. We chose absurd records, which are not based on physical strength or stamina , but rather on the uncommonness of ideas. It is a strategy of gaining attention with spectacular and entertaining stunts, a strategy which can serve as an analogue to obsession with success and fame in contemporary society influenced by the mass communication media, as well as an analogue to contemporary art, where shock and innovation at any price play an important role in recognition of the artist and his work. We Did This and That is a reflection on global capitalism and society which produces and possesses an excess of everything, as it can be seen in MTV series Jackass and Wildboyz.





 

We balanced on one foot for 71 hr 40 min for this photo