Saetchi Collection is a collection of replicas of artworks by commercially successful contemporary artists, which is dealing with the relation between global economy and marketing of contemporary art. We slightly changed the names of the represented artists and thus used a strategy common in copying fashion or technical trademarks, where the original name is changed, but still recognizable. Thus like the famous sports company Adidas becomes Amidas, our collection presents for example Jeffry Kunst, Trace Amine, Damon Horst... Replicas of artworks are being produced by craftsmen in countries, which offer cheaper work force. 
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 Jeffry Kunst, Puppy, 25 x 43 x 40 cm |
